The difficulty is Ahrefs’ own rating of how hard it is to reach page one.
| Search | Searches a month | How hard to rank |
|---|
| restaurants preston | 1,000+ | Easy |
| emergency plumber preston | 100+ | Easy |
| electrician preston | 100+ | Easy |
| accountants preston lancashire | 100+ | Not rated |
| estate agents preston | 100+ | Hard |
| builders preston | Fewer than 100 | Not rated |
| web design preston | 100+ | Medium |
What Stands Out
Preston is easier to rank in than most cities. Restaurants, emergency plumbers and electricians are all rated Easy. Compare that with Liverpool, where electricians are rated Medium, or Chester, where restaurants are. For a Preston business, a well-built website has a better chance of reaching page one than the same website in a bigger city.
Restaurants get the most searches by far. More than 1,000 a month, and rated Easy. If you run a restaurant, café or bar in Preston, your own website can realistically compete for those diners instead of leaving them to listing sites. Restaurant websites
Urgent jobs get searched urgently. “Emergency plumber preston” is searched more than 100 times a month. Those people want a phone number they can tap, now. That single button matters more than anything else on a trade website.
People add “Lancashire”. “Accountants preston lancashire” gets more than 100 searches a month on its own. Some people search with the county, so we make sure your website mentions both. Websites for accountants
Builders: fewer searches, bigger jobs. “Builders preston” gets fewer than 100 searches a month. The searches are there, but they’re spread across specific jobs, which is why a page for each service you offer (extensions, roofing, renovations) does better than one general page.