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Websites for accountants

A Website For Accountants. Built To Win The Right Clients.

Fast, professional websites for accountants and bookkeepers. Built to win the clients you actually want, not just more enquiries. Designed, built and looked after by two specialists. £1,000 to start, then from £200 a month, and after 12 months the website is yours.

  • A page for every service
  • Trust built in from the first screen
  • Your website, yours to keep
Why most accountancy websites don’t work

Your Clients Trust You With Their Money. Your Website Has To Earn That First.

Choosing an accountant is a trust decision. People are handing over their finances, their deadlines and often their worries. Before they pick up the phone, they look at your website and ask two things. Do these people know what they’re doing? Do they work with businesses like mine?

Most accountancy websites don’t answer either question.

  • 01

    One Page For Everything.

    Tax, bookkeeping, payroll, VAT and advisory all crammed onto one “Services” page. Nobody reading it feels it was written for them, and Google doesn’t know what to show it for.

  • 02

    The Same Template As Every Other Practice.

    Many accountants use a website that came bundled with a subscription, written once and shared across hundreds of firms. It reads like it, and Google treats duplicated words with suspicion.

  • 03

    No Reason To Get In Touch Today.

    A phone number and a contact form. No sense of who you’re right for, what it costs or what happens next.

  • 04

    The Wrong Enquiries.

    If your website doesn’t say who you work with, you get calls from everyone, including the clients who’ll never be a good fit.

A good website for accountants does the opposite. Specific about who you help. Clear about why people can trust you. Easy to take the next step.

What we build in

Everything An Accountant’s Website Should Do. Built In As Standard.

  • A Page For Every Service

    Self assessment tax returns, bookkeeping, payroll, VAT returns, year-end accounts, Making Tax Digital and advisory each get a page of their own. Each one explains who it’s for, what’s included and how you work, so the right clients find the right page, and Google has a clear page to show for each search.

  • Making Tax Digital, Explained Plainly

    Making Tax Digital for Income Tax started in April 2026 for sole traders and landlords over the income threshold, and it’s widening over the next few years. Plenty of people are confused and looking for help. A clear page that explains what it means for them, and how you can help, is one of the best ways to win those clients now.

  • Trust Signals, Front And Centre

    Your professional body membership, qualifications, years in practice and the software you work with, shown where people look first. If you’re an ICAEW, ACCA, AAT or CIMA member, we’ll display that in line with your body’s rules on using its logo. Reviews and client stories sit alongside them.

  • Pages For The Clients You Want

    If you specialise in contractors, landlords, trades, medical professionals or a particular sector, those clients get pages written just for them. More of the work you enjoy. Less of the work you don’t.

  • Lead Magnets That Start A Conversation

    Simple tools and guides give people a reason to get in touch before they’re ready to switch accountant: a tax deadline checklist, a Making Tax Digital guide, or a calculator for the questions you’re asked most.

  • Clear Pricing, Or A Clear Route To It

    Whether you publish fixed fees or quote case by case, the website says how pricing works. A short quote form asks the questions you need answered, such as business type, turnover and services needed, so your first call is useful.

  • Client Portal And Login Links

    Existing clients need to log in to your portal or cloud accounting software. A clear “Client login” link in the header means they find it in a second, and stop emailing you to ask.

  • Partner And Team Profiles

    People choose people. Each partner and key team member gets a profile with a photo, their qualifications and the clients they look after.

  • Fast, Secure And Maintenance-Free

    No plugins to update and very little for hackers to target, which matters when you’re a firm people trust with sensitive information. We host it, monitor it and back it up.

Professional services

Careful Clients. Big Decisions. We Know How Professional Firms Win Them.

We’ve built websites for professional services firms, including a legal recruitment business and a cyber security company. Like accountancy, those are industries where clients are careful, the decision matters, and trust has to be earned before anyone gets in touch. We bring the same approach to your practice. Clear. Credible. Built around the enquiry.

Two ways to start

A Professional Website. A Price That Ends. Yours To Keep.

The Website Plan

For practices who know what they want to say.

From £200a month for 12 months, after £1,000 to start

  • £1,000 to start, then from £200 a month for 12 months
  • Design, build, hosting, care and small changes included
  • You send us your words and photos, and we turn them into a great website
  • Yours outright after 12 months
Get In Touch

The Website Plan, Done For You

For accountants whose time is better spent on clients, especially in January.

+£900from, one-off, on top of the plan

  • Everything in the Website Plan
  • We write every word, in your voice, from one call, including every service page
  • We source your photos, from quality stock or a simple shot list for your phone
  • We set up your Google Business Profile so you show up properly on Google Maps
Get In TouchRecommended

There’s no VAT to add, because we’re not VAT registered. After 12 months, stay with us for £49 a month for hosting and care, or take the website anywhere, free. If you’d rather we handled the move, it’s a one-off £250. Prefer to pay in full? It’s £3,000, saving £400.

Compare the options in full →

Results

Built To Bring In Enquiries. And It Shows.

  • Website
  • Google Ads
  • Vehicle wraps · Yorkshire

Wrapd Studios: Same Budget, Twice The Enquiries.

A very different industry, but a business like yours in the way that counts: it grows when the right people get in touch. After we rebuilt their website around enquiries, Wrapd doubled their conversion rate and halved their cost per enquiry, adding 338 leads compared with the same period the year before. We apply the same thinking to your enquiry and quote forms.

conversion rate
2×
cost per enquiry
½
leads, year on year
+338
Screenshots of websites we’ve designed and built, including Wrapd Studios, Retail Creations, Helix Create, Legend Executive Chauffeurs, The Lockup, Law-Hire, Hale Events, Paintguard, Brand Works.
“If you’re looking for a professional and approachable team that’s dedicated to helping you succeed, I highly recommend The Marketing Guys. They’ve been a great support throughout the process!”
Dan GoodmanOlive Grove Estates
Getting found

Be The Accountant People Find First. And The One They Call.

Most people looking for an accountant search with a place in mind: “accountant in Preston”, “accountants near me”, “bookkeeper Bury”. Google answers those searches with a map of three firms before anything else.

Your Google Business Profile, done properly. The right categories, your services, opening hours and a steady flow of reviews. It’s included in the done-for-you option.

Service pages plus locations. “Self assessment accountant in Chester” or “payroll services Manchester” are specific, and the firms that answer them with a specific page tend to win. We plan your service and location pages around the searches your clients actually make.

Timely content. Tax deadlines come round every year, and so do the searches. Pages and articles on the 31 January deadline, Making Tax Digital and year-end bring in people at exactly the moment they need you.

Reviews in the right places. Google reviews count for the map pack. We’ll make it easy for happy clients to leave one, with a short link you can add to your email signature and invoices.

Add when you’re ready

A Great Website Is The Start. Then We Bring People To It.

Dan, co-founder of The Marketing Guys
DanDesign, build and SEO
Jordan, co-founder of The Marketing Guys
JordanStrategy, content and Google Ads
Who you’ll work with

Two Specialists. Twenty Years. Straight Answers.

The Marketing Guys is Dan and Jordan. Dan designs and builds every website and looks after the SEO. Jordan handles strategy, content and Google Ads, with ten years in paid search behind him. Twenty years of experience between us, with design, development and marketing under one roof. No middlemen. You deal with us directly.

We’re a Manchester web design team, based in Whitefield, Bury, and most of our work happens over video call. That makes it easy to fit around client meetings and deadlines.

More about us
Questions

Accountant Website Questions, Answered

Anything else, just ask. You’ll get a straight answer from one of us.

With us, £1,000 to start, then from £200 a month for 12 months, so from £3,400 in total. That covers design, build, hosting, care and small changes for the first year, and then the website is yours. If you’d like us to write every page, including all your service pages, the done-for-you option is from £900 on top. There’s no VAT to add.

An honest conversation

Let’s Talk About Your Practice.

No hard sell. Just an honest conversation about your practice, the clients you want more of and what we’d do differently. You’ll get a clear price. The call is over video, so it fits around your clients, and we’ll steer clear of the week before 31 January.