Local SEO
For builders who mainly want to show up on Google Maps across the area they work in.
£250from, a month
- Your Google Business Profile
- Project photos and posts
- Reviews
- Listings and area pages
SEO for builders
SEO For Builders. Quote For Extensions, Not Odd Jobs.
Someone planning an extension or a loft conversion is about to spend serious money. They search. They look at photos. They read reviews and shortlist a few builders before they ring anyone. We make sure your work is what they see, so the bigger jobs come to you. Local SEO from £250 a month, full SEO from £400.
- Pages for the projects you want more of
- Your best work, front and centre
- Clear monthly reports
Why good builders get missed
People Choose A Builder With Their Eyes. Most Builders’ Websites Show Them Nothing.
An extension isn’t an emergency. People take their time. They look at a builder’s past jobs, check where they work and read the reviews. Only then do they ask for a quote. If your website can’t answer those questions, the enquiry goes to whoever’s can.
- 01
No Photos Of Real Jobs.
A stock photo of a hard hat tells nobody anything. Before and after shots of an extension two streets away tell them everything.
- 02
One Page For Everything.
Extensions, lofts, kitchens, garage conversions and repairs, all on one “Services” page. Google can’t tell what you’re best at. So it doesn’t show you for any of it.
- 03
Lost Below The Directories.
In the Preston results we checked, directories took the top four places before a single builder’s own website.
- 04
Hard To Ring From A Phone.
3 of the 5 Preston builders’ sites we checked had no tap-to-call link on mobile.
The searches that matter
What People Type When They’re Planning A Project.
Construction business counts from the ONS (UK Business Counts, 2026), UK volume bands from Ahrefs (October 2026), then the project searches that appear in Google’s autocomplete.
There are a lot of builders out there. Construction is in the top five business groups in every area we’ve researched:
| Area | Construction businesses | Share of all businesses |
|---|---|---|
| Birmingham | 3,795 | 9.8% |
| Manchester | 1,895 | 7.7% |
| Liverpool | 1,830 | 12.2% |
| Cheshire West and Chester | 1,560 | 11.3% |
| Bury | 1,110 | 14.1% |
| Preston | 795 | 12.9% |
In Bury, construction is the single largest group. That’s a lot of firms competing for the same jobs. The ones who show up properly online have the edge.
Our Ahrefs data for builders’ searches is thin, but it’s telling. “House extension builders liverpool”, a very specific search, gets more than 100 searches a month on its own. “Builders preston” gets under 100. They’re different cities, so it isn’t a direct comparison, but it fits what autocomplete shows: people search for the project, not just for “builders”.
These searches all appear in Google’s autocomplete in the UK, which means people are typing them (autocomplete doesn’t tell us how often):
- Extensions: house extension builders near me · builders near me for extension · kitchen extension builders near me · house extension builders manchester · house extension builders liverpool · house extension builders birmingham
- Loft conversions: loft conversion companies near me · loft conversion near me prices · loft conversion manchester cost · dormer loft conversion manchester · loft conversions manchester photos
- Other projects: garage conversion builders near me · kitchen extension cost uk · loft conversion cost uk
- Planning questions: loft conversion planning permission · how big an extension can i build with planning permission
Notice the pattern. People search by project type, by place, by cost, and even for photos. Every one of those is a page a builder could have, and most don’t.
1,110construction businesses in Bury, the largest group there (ONS, 2026)
100+monthly UK searches for “house extension builders liverpool” (Ahrefs)
4directories above every builder’s own site in the Preston results we checked
0 of 5Preston builders’ sites we checked had local business schema
What we found
What We Saw When We Checked Builders’ Results.
In October 2026 we checked who ranks for builders in Preston and roofers in Bury, and ran simple checks on their websites. The samples are small, so treat these as what we found, not figures for every builder.
Builders In Preston (5 Sites Checked)
- Directories took the top four results: Checkatrade, Yelp, Thomson Local and Hamuch.
- 3 of the 5 builders’ sites had no tap-to-call link on mobile.
- None of the 5 had local business schema, the behind-the-scenes code that tells Google your trade, area and hours.
- One site had 31 of its 47 images with no description for Google, and five separate main headings on one page.
Roofers In Bury (4 Sites Checked), A Close Neighbour Of The Building Trade
- The top three results were directories, one listing “55 trusted roofers in Bury”.
- All 4 had tap-to-call and a quote button, but 2 of the 4 had no local business schema.
The pattern is the same as other trades, only stronger. Directories hold the top of the page. The builders below them often have sites that don’t show Google, or customers, what they do best.
How we approach SEO for builders
Show The Work. Name The Project. Cover The Area.
- A page for each project type you want more of. Extensions, loft conversions, kitchen extensions, garage conversions, new builds. Each one explains what’s involved, how you work, roughly how long it takes or how to find out, and shows the jobs you’ve done.
- Your past work, properly shown. Project pages with photos, the area and what the client wanted, described so Google can understand them too. A finished extension in Didsbury is proof for the next person in Didsbury.
- Area pages that say something real. Pages for the towns you work in most, with jobs you’ve done there, not the same page with the town name swapped.
- Your Google Business Profile, done properly. The right categories, every service listed, photos from your jobs added regularly, and a service area that matches where you work. How we set up Google Business Profiles →
- Directories on your side. Checkatrade, MyBuilder and the rest rank because people trust them. If you’re on them, we make sure your details match everywhere, so they back up your own listing.
- Reviews that mention the project. A simple way to ask happy clients for a Google review once the job’s done. A review that mentions the loft conversion and the area helps the next person planning one.
What we do
Everything That Brings In The Bigger Jobs. Done For You.
Keyword Research
The project, cost and area searches in your patch. Ranked by what the jobs are worth to you.
Project And Service Pages
Pages for extensions, lofts and the rest. Built around your own photos and your own work.
Google Business Profile
Categories, services, project photos and posts, kept up to date.
Area Pages
The towns you work in most. Each one with real jobs to show.
Listings And Directories
Your details consistent across Google, Apple Maps, Bing and the trade directories. More on local SEO →
Technical Fixes
Local business schema, image descriptions, headings and tap-to-call. The gaps we found most often.
Monthly Reporting
Rankings, visitors and quote requests. One short report in plain English, every month.
How the costs work
Clear Monthly Pricing. A Sensible Price For Builders.
SEO
For building firms that want to win more of a particular kind of project, like extensions or lofts.
£400from, a month
- Keyword research
- Project and service pages
- Technical fixes
- Content
- Local signals
- Monthly reporting
Both run on a 6-month minimum, because SEO takes a few months to build. After that it’s month to month. We’ll give you an exact price once we’ve seen your site and the builders around you. Expertise without the overheads.
What good looks like
Wrapd Studios. Twice The Conversion Rate. Half The Cost Per Enquiry.
- Website
- Google Ads
- Vehicle wraps · Yorkshire
Wrapd Studios: Same Budget, Twice The Enquiries.
Wrapd Studios isn’t a builder, but it’s a local business that sells big-ticket work through enquiries. We rebuilt their website around enquiries and rebuilt their Google Ads around the new site. Their conversion rate doubled. Their cost per enquiry halved. And they had 338 more leads than the same period the year before. Like a builder, they win work by showing what they’ve done.
- conversion rate
- 2×
- cost per enquiry
- ½
- leads, year on year
- +338
Screenshots of websites we’ve designed and built, including Wrapd Studios, Retail Creations, Helix Create, Legend Executive Chauffeurs, The Lockup, Law-Hire, Hale Events, Paintguard, Brand Works.
“They’ve built us two cracking websites, a custom questionnaire for our backend, and have been a huge help with SEO and Google Ads/PPC. Since working with them, the quality and consistency of our leads has massively improved.”
Works even better with
A Fast Website And SEO. Better Together.
If your past jobs are a handful of small photos, your phone number isn’t a button and every service is on one page, SEO is pushing uphill. We build fast websites designed to show off your work, with design, development and marketing under one roof. £1,000 to start, then from £200 a month for 12 months. After that, the website is yours. Your website, yours to keep. Web design →
Keep reading
More On Getting Found.
Questions
SEO For Builders: Your Questions, Answered
Anything else, just ask. You’ll get a straight answer from one of us.
Give the projects you want their own pages, with your own photos and the areas you cover. People search for “house extension builders” and “loft conversion companies near me”, not just “builders”. A page for each project type gives Google a reason to show you for it. And it gives the person searching a reason to pick you.
Yes. More than almost anything. People planning a big project want to see work like theirs. We turn your best jobs into project pages, with the area and what the client wanted, and add photos to your Google profile as you finish new work. Phone photos are fine to start with.
It can help. Directories took the top four places in the Preston results we checked, so being listed means you’re on the first page in some form. But you’re one name among many there. Your own website and Google profile are the parts you control, and we make sure all of them carry the same details.
For the places you work most and want more work in, yes. But only if each page has something real on it, like jobs you’ve done there. A page that just swaps the town name doesn’t help anyone.
Fixing your Google profile and listings can show results within weeks. Ranking for bigger project searches takes a few months of steady work, which is why there’s a 6-month minimum.
There are a lot of builders. Construction is in the top five business groups in every area we’ve researched, and in Bury it’s the biggest. But many of the builders’ sites we checked were missing basics like tap-to-call and local business schema. A builder who gets those right, and shows their work, has a real chance to stand out.
Your SEO is carried out by our specialist SEO partner and managed by us. You deal with Dan and Jordan directly. We agree the plan with you, check the work and report back every month. A genuine partnership, without the agency overheads.
No. Nobody controls Google’s results, and anyone who promises first place is guessing. What we do promise is honest work, clear reports and effort pointed at the projects you want more of.
Local SEO is from £250 a month and full SEO from £400 a month, on a 6-month minimum, then month to month.
An honest conversation
Let’s Talk About Winning Bigger Jobs.
No hard sell. Just an honest conversation about where you show up when someone plans their extension. We’ll check your website, your Google profile and the builders and directories around you, and tell you plainly what we’d do first. The call is over video, so you can take it from site.