SEO
For practices that want more of the clients they’re best at.
£400from, a month
- Specialism and town keyword research
- Specialism and town pages
- On-page and technical work
- Google Business Profile and reviews
- Content
- Monthly reporting
SEO for accountants
SEO For Accountants. More Of The Clients You Actually Want.
People rarely search for just “an accountant”. They search for an accountant for landlords, for contractors, for dentists or for the self-employed, often with a town on the end. We get your practice found for the specialisms you’re best at and the places you serve. Then we put the trust signals up front that turn a search into a call. SEO from £400 a month, local SEO from £250.
- Pages for your specialisms
- Searches by niche and by town
- Reviews and credentials up front
How clients choose an accountant
Choosing An Accountant Is A Trust Decision. Made One Specific Search At A Time.
Nobody switches accountant on a whim. They’re handing over their finances, so they look for proof before they get in touch. Who you work with. What you specialise in. What your clients say, and which professional body you belong to.
And they search specifically. Google’s suggestions show it: “accountant for landlords”, “accountants for dentists”, “accountant for contractors”, “accountant for self employed hairdresser”. A practice with one general “Services” page gives Google nothing to match those searches with.
That gives SEO two jobs for an accountant:
- Be found for the specific search, by specialism and by town.
- Earn their trust, on Google and on your website, so the right clients call and the wrong ones don’t.
The searches that matter
What Business Owners And Landlords Type Into Google.
“Accountants” searches by place, with monthly UK volume bands and difficulty ratings from Ahrefs (October 2026).
| Search | Monthly searches | How hard to rank |
|---|---|---|
| accountants manchester | 100+ | Medium |
| accountants bury | 100+ | Easy |
| accountants preston lancashire | 100+ | Not rated |
| accountants liverpool | 100+ | Hard |
| accountants chester | 100+ | Hard |
| accountants birmingham | 100+ | Hard |
And these are some of the searches Google suggests as people type, in the UK, in October 2026. Autocomplete tells us people make these searches, not how often:
- By client type: accountant for landlords · accountants for dentists · accountant for doctors · accountant for contractors · accountant for limited company
- The self-employed: accountant for self employed · accountants for sole traders · accountant for self employed hairdresser · accountant for self employed delivery driver
- Niche plus town: accountants liverpool for self employed · accountants bury manchester · accountants manchester city centre
- Near me: accountants near me for small business · accountants near me for tax return · accountants near me for sole trader
Big cities are hard, towns less so. Ahrefs rates “accountants” with Liverpool, Chester and Birmingham as Hard, Manchester as Medium and Bury as Easy. Every one of them gets more than 100 searches a month.
Niche searches name the client. “Accountant for landlords” or “accountants for dentists” tells you exactly who’s searching and what they need. A page written for that client is the clearest possible match.
Niche and town combine. “Accountants liverpool for self employed” shows people put the two together. A practice with pages for its specialisms and its towns can be found both ways.
If you searched “SEO for accountants” to find this page, Google fills in the rest as you type, with suggestions like “seo agency for accountants” and “seo for accounting firms”. We don’t have a reliable monthly figure for that search, so we won’t make one up.
What we found
Accountants Have The Basics Covered. That’s What Makes It Competitive.
As part of the research for our city pages in October 2026, we checked the websites of 12 accountancy firms that came up for everyday searches in Manchester, Preston and Birmingham. Two more in Preston blocked our checks, so they’re not counted. The samples are small, so treat these as what we found, not as figures for every practice.
- All 12 had a tap-to-call phone number.
- 9 of the 12 had no local business schema, the behind-the-scenes code that tells Google what you do, where you are and when you’re open.
- 1 had a 2018 date in the footer, a website system last updated around 2020, and no main heading on the page.
This is a mature sector online. Every practice we checked had a phone number you could tap, so the basics won’t set you apart. The gaps are in the details, and in being specific. The firm with a page for landlords, in Bury, with reviews from landlords, is the one that matches the search.
How we approach accountancy SEO
Win The Specialism. Then Win The Town.
Google says local results are “mainly based on relevance, distance and popularity”. For an accountant, relevance is where most of the ground is won. Make it obvious which clients you’re right for.
- A page for each specialism. Landlords, contractors, sole traders, limited companies, medical professionals, or whichever clients you want more of. Each one explains who it’s for, what’s included and how you work.
- Pages for the towns you serve. If your practice is in Bury but your clients are across Greater Manchester, the places you serve get pages written for them, not copied and pasted.
- Trust signals up front. Your professional body membership, shown in line with your body’s rules on using its logo, qualifications, partner profiles and reviews, where people look first.
- A complete Google Business Profile. The right categories, every service listed, accurate hours and a steady flow of reviews. Google says businesses with complete and accurate information are more likely to show up. How we set up Google Business Profiles →
- Content for the tax year. Clear pages on the deadlines and rule changes your clients ask about, published ahead of time. Anything technical is checked by you before it goes live.
What we do
Everything That Moves Your Practice Up The Results. Done For You.
- 01
Keyword Research
The specialism, town and “near me” searches your clients make. Ranked by what they’re worth to your practice.
- 02
Specialism And Town Pages
New or improved pages for the clients and places you want more of. Checked by you before they go live.
- 03
Google Business Profile
Categories, services, hours and reviews, kept accurate every month. More on Google Business Profile →
- 04
Technical SEO
Accounting firm schema, partner profiles Google can read, speed and clean structure.
- 05
Content
Plain answers to the questions clients ask before they switch accountant.
- 06
Reviews And Mentions
A steady flow of Google reviews, plus genuine listings and mentions. The proof new clients look for.
- 07
Monthly Reporting
Rankings, visitors and enquiries. One short report in plain English, every month.
How the costs work
Clear Monthly Pricing. A Sensible Price For Your Practice.
Local SEO
For practices that mainly want to show up on Google Maps around them.
£250from, a month
- Your Google Business Profile
- Reviews
- Listings
- Town pages
Both run on a 6-month minimum, because SEO takes a few months to build. After that it’s month to month. We’ll give you an exact price once we’ve seen your site, your specialisms and the practices around you. Expertise without the overheads.
What good looks like
Wrapd Studios. Twice The Conversion Rate. Half The Cost Per Enquiry.
- Website
- Google Ads
- Vehicle wraps · Yorkshire
Wrapd Studios: Same Budget, Twice The Enquiries.
Wrapd Studios isn’t an accountancy practice, but it’s a business that depends on the right people getting in touch. We rebuilt their website around enquiries and rebuilt their Google Ads around the new site. Their conversion rate doubled. Their cost per enquiry halved. And they had 338 more leads than the same period the year before. For a practice, that enquiry is a new client, and we work towards it the same way.
- conversion rate
- 2×
- cost per enquiry
- ½
- leads, year on year
- +338
Screenshots of websites we’ve designed and built, including Wrapd Studios, Retail Creations, Helix Create, Legend Executive Chauffeurs, The Lockup, Law-Hire, Hale Events, Paintguard, Brand Works.
“They’ve built us two cracking websites, a custom questionnaire for our backend, and have been a huge help with SEO and Google Ads/PPC. Since working with them, the quality and consistency of our leads has massively improved.”
Works even better with
Better Together. SEO And A Page For Every Service.
If every service is crammed onto one page, or your website’s words are shared with other firms using the same template, SEO is pushing uphill. We build accountancy websites with a page for every service and specialism, with design, development and marketing under one roof. £1,000 to start, then from £200 a month for 12 months. After that, the website is yours. Your website, yours to keep. Website for accountants →
Keep reading
More On Getting Your Practice Found.
Questions
SEO For Accountants: Your Questions, Answered
Anything else, just ask. You’ll get a straight answer from one of us.
It depends on the town. Ahrefs rates “accountants” with Liverpool, Chester and Birmingham as Hard, Manchester as Medium and Bury as Easy. And all 12 practice websites we checked had a phone number you could tap, so the basics won’t set you apart. Specialism pages, your towns and your reviews are where a practice pulls ahead.
For the clients you want more of, yes. Someone searching “accountant for landlords” wants a page about landlords that answers their questions, not a list of every service you offer. A dedicated page also gives Google a clear reason to show you for that search.
Yes. The map results favour businesses close to the person searching, so your Google Business Profile will mostly win work near your office. Specialism pages aren’t tied to one place. A strong page for landlords or contractors can bring in clients from further away.
Yes, if your firm is a member. Each professional body has its own rules on how its logo and wording can be used, so we follow those and check the details with you before anything goes live.
We’ll look at it first. If the words on your site are shared with other firms on the same template, it’s harder to stand out. We’ll tell you honestly whether the website is holding you back.
Your SEO is carried out by our specialist SEO partner and managed by us. You deal with Dan and Jordan directly. We agree the plan with you, check the work and report back every month. A genuine partnership, without the agency overheads.
No. Nobody controls Google’s results, and anyone who promises first place is guessing. What we do promise is honest work, clear reports and effort pointed at the clients you want.
SEO is from £400 a month and local SEO from £250 a month, on a 6-month minimum, then month to month.
An honest conversation
Let’s Talk About Your Practice.
No hard sell. Just an honest conversation about where your practice shows up today. We’ll check your website, your Google profile and the practices around you, and tell you plainly which specialisms and towns we’d go after first. The call is over video, so it fits around your clients, even in January.