A Chauffeur Website As Polished As The Cars.
How we gave Legend Executive Chauffeurs a dark, polished website that shows off the fleet, explains every service and makes booking a car simple on a phone.
The Business
Legend Executive Chauffeurs runs a chauffeur-driven fleet across Manchester, Cheshire, Liverpool and the wider North West, from a base at Eton Hill Business Park. Founder Umran Mirza runs the business hands-on, alongside Kamran Mirza, who looks after the fleet and customer care.
The work is varied: airport transfers to Manchester, Liverpool and Leeds Bradford airports, executive travel for business clients, corporate events, weddings and VIP security with close protection. The fleet runs from a Mercedes E Class to an S Class, a V Class for groups, a Range Rover and a Rolls Royce.
The Challenge
Chauffeur customers buy on trust. Before anyone books, they want to see the cars, know the driver will be on time, and feel sure the company is as professional as its price. The website has to look the part.
Legend already had a website before we met. The last archived version, from December 2023, was built with a DIY website builder. Its homepage had a phone number at the top and a Book Now button, but the service cards all repeated the same placeholder line, “One way Transfer - Airport Transfer”, instead of describing each service. There was no enquiry form on the homepage, and reviews were shown under initials rather than names.
What We Did
We designed and built a new website with a dark, understated look that suits an executive car service: black backgrounds, gold buttons and large photos of the cars themselves.
The homepage gives a visitor three ways to act from the first screen: book online, make an enquiry or call the team. The same three options come back after every section, so nobody has to scroll back up to find them.
Each service got its own page, from airport transfers to VIP security, and each car got its own page too. The fleet section on the homepage shows every vehicle with how many passengers, cases and hand luggage it takes, which is the first thing most people ask.
The enquiry form asks what kind of journey the customer needs, so enquiries arrive sorted. Google reviews from named customers sit on the homepage, along with a section introducing Umran and Kamran, the people who will actually be running the booking.
What Changed
Legend now has a website that looks like the service it sells. The cars are front and centre, every service has a page that explains it, and a visitor is never more than a tap away from booking, enquiring or calling.
On a phone, the Book Now button and phone icon stay in the header, and the booking and enquiry buttons sit straight under the headline. Reviews now carry real names, and the enquiry form tells the team what each customer needs before they reply.
Built Around How Their Customers Decide.
- 01
Book Or Enquire In One Tap
Book Now sits in the header on every page, with the phone number beside it. Every section ends with the same choice: book online, send an enquiry or call the team.
- 02
Pick The Right Car First Time
Each car in the fleet shows how many passengers and cases it takes, from the E Class to the V Class, so customers can choose before they pick up the phone.
- 03
Enquiries That Arrive Sorted
The enquiry form asks what the journey is for: airport transfer, executive travel, an event, a wedding or VIP security. The team knows what they are quoting for before they reply.
- 04
A Page For Every Service
Airport transfers, executive travel, corporate events, weddings and VIP security each have their own page, so a bride and a finance director both land on something written for them.
Other Businesses We’ve Helped.
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