A Quote Form That Specifies The Job Before Anyone Picks Up The Phone.
How we built Brand Works, a Yorkshire signage and vehicle branding company, a website with a 12-step quote form, pricing brochures and pages for every sector.
The Business
Brand Works designs, prints and fits signage and branding for businesses across the UK, from a Yorkshire base in Featherstone, near Pontefract. The work runs from single van livery and full fleet wraps to shopfront signs, window and floor graphics, office branding, hoarding for building sites and stands for events and exhibitions. Design and installation are done in-house.
It’s the sister business of Retail Creations, registered at the same Featherstone address, and was set up as Brand Works Signage Ltd in May 2024.
The Challenge
Signage and vehicle branding are hard to price from a single line in a contact form. “How much to wrap my van?” depends on the vehicle, the coverage and the finish, so a vague enquiry means a round of back-and-forth before anyone can quote. Customers also want a feel for price before they commit to a conversation.
What We Did
We built the site around the questions a buyer has before they’ll ask for a quote. Every service has its own page, from fleet branding and Chapter 8 chevron kits to wayfinding signs and fabric displays, and a set of sector pages lets a retailer, school or construction firm find work like theirs.
The centre of it is a 12-step quote form. Instead of a blank message box, it walks a customer through their job, with illustrated options for vehicle graphics such as signwriting and panel infills, and a progress bar so they know how far they’ve got. Alongside it, a modular wraps pricing brochure is sent straight to the visitor’s inbox once they leave their details, which turns price-checkers into leads Brand Works can follow up.
Finance is offered in a banner on every page, the phone number and email sit at the top of the screen, and every page ends with an enquiry form that asks how many vehicles need branding.
What Changed
A customer can now work out what they need, see roughly what it costs and send a properly specified enquiry without picking up the phone. The team gets the vehicle, the coverage and the contact details in one go.
The site is also quick on a phone: when we tested it with Google Lighthouse in October 2026 it scored 93 out of 100 for mobile performance, with a homepage of under 700 KB.
Built Around How Their Customers Decide.
- 01
A 12-Step Quote Form
Customers pick their vehicle graphics step by step, from simple signwriting to panel infills and full wraps, so every enquiry arrives properly specified.
- 02
Brochures That Start The Conversation
A modular wraps pricing brochure is sent straight to the visitor’s inbox in exchange for their details, so price-shoppers become leads.
- 03
A Page For Every Service And Sector
Vehicle branding, print and display, signage and events each have their own pages, alongside sector pages from retail and healthcare to construction.
- 04
Finance Up Front
A banner on every page offers finance to spread the cost of signage or wraps, answering the budget question before it becomes an objection.
“Honestly can’t fault them. They’ve built us two cracking websites, a custom questionnaire for our backend, and have been a huge help with SEO and Google Ads/PPC. Since working with them, the quality and consistency of our leads has massively improved.”
Other Businesses We’ve Helped.
Want Results Like Brand Works’s?
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