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Estate agent website design

Estate Agent Website Design. Built To Win Instructions.

Fast, professional websites for estate and letting agents, built around what grows your business. More valuations. More landlords. Designed, built and looked after by two specialists. £1,000 to start, then from £200 a month, and after 12 months the website is yours.

  • Built for agents before
  • Valuation and landlord leads first
  • Your website, yours to keep
Why most agency websites don’t win instructions

The Portals Have The Buyers. Your Website Needs To Win The Sellers.

Buyers and tenants will mostly find properties on the portals. That’s fine. The people who decide whether your agency grows are vendors and landlords, and they’re judging you on your website before they ever pick up the phone.

Most estate agent websites aren’t built for them.

  • 01

    They’re Property Search And Nothing Else.

    A list of houses with a logo on top. Great if you’re a buyer. A vendor looking for an agent learns nothing about why they should choose you.

  • 02

    They Look Like Every Other Agent.

    The same off-the-shelf template your software supplier gives everyone, so your agency looks interchangeable with the one down the road, and the decision comes down to fees.

  • 03

    The Valuation Form Is An Afterthought.

    A generic contact form on the contact page. It asks for too much or too little, and gives no reason to fill it in today.

  • 04

    They’re Slow And Dated.

    Property photos that take an age to load on a phone, and a design that hasn’t changed since the last market cycle.

Your website should do what your best valuer does. Show people you know the area. Prove you sell and let homes. Make it easy to book a valuation. That’s what we build.

We’ve built for agents before

We’ve Built For Estate Agents. We Know How They Win Business.

Estate agents are one of the industries we know best. A few of the agents we’ve built for:

Agent MXM

Landing pages built for lead generation, including a landing page designed around one clear action that converts well.

Nest Associates

A multi-agent platform: one brand, with an individual microsite for each agent underneath it. Every agent gets their own pages and profile, while the brand stays consistent and the main website gets the benefit.

Redbrick Properties And Rosewick Residential

Websites for property businesses that needed to look established, explain their services clearly and bring in enquiries.

What we build in

Everything A Website For Estate Agents Should Do.

  • Valuation Request Forms That Get Filled In

    The most important form on your website, so it gets the most care. Short. Friendly. On every page, with a clear promise about what happens next. We track every request, so you know exactly how many valuations the website brings in each month.

  • Property Listings From Your Software

    Most agents already manage their listings in a property CRM and send them to the portals. We’ll talk through showing those listings on your website too. What’s possible depends on the software you use and what it allows, so we check it properly on the first call rather than promise it upfront.

  • Landlord And Lettings Pages

    Landlords want different things from vendors: tenant finding, full management, compliance and rent collection. They get their own pages that explain your services and fees plainly, and their own enquiry form.

  • Area Guides

    Pages for each town, village or neighbourhood you cover: schools, transport, what homes sell for and why people move there. They show vendors you know the patch, and they’re one of the best ways to show up on Google for local property searches.

  • Agent Profiles

    People choose people. Each member of your team gets a profile with a photo, their areas and a direct way to get in touch. For larger or self-employed agent networks, we can go further, with an individual microsite for each agent under one brand, as we did for Nest Associates.

  • Proof That You Sell

    Reviews, recent sales and lets, and any results you’re proud of, presented properly. A vendor deciding between agents wants evidence, and this is where they find it.

  • Landing Pages For Campaigns

    Running ads or a leaflet drop? Focused landing pages, built around one action, give each campaign the best chance of turning into instructions. It’s the kind of work we’ve done for Agent MXM.

  • Fast On Every Phone

    Big property photos, optimised so they load quickly even on a weak signal, with click-to-call and WhatsApp on every page.

Two ways to start

Agency Quality. Without The Agency Price.

Estate agent websites often come one of two ways: a template bundled with your software that looks like everyone else’s, or a bespoke agency build costing many thousands. Our plan sits in between: designed for your agency, with a monthly price that ends.

The Website Plan

For agents who know what they want to say.

From £200a month for 12 months, after £1,000 to start

  • £1,000 to start, then from £200 a month for 12 months
  • Design, build, hosting, care and small changes included
  • You send us your words and photos, and we turn them into a great website
  • Yours outright after 12 months
Get In Touch

The Website Plan, Done For You

For busy agents who’d rather be out on valuations.

+£900from, one-off, on top of the plan

  • Everything in the Website Plan
  • We write every word, in your voice, from one call, including your area guides
  • We source your photos, from quality stock or a simple shot list for your phone
  • We set up your Google Business Profile so you show up properly on Google Maps
Get In TouchRecommended

There’s no VAT to add, because we’re not VAT registered. After 12 months, stay with us for £49 a month for hosting and care, or take the website anywhere, free. If you’d rather we handled the move, it’s a one-off £250. Prefer to pay in full? It’s £3,000, saving £400.

Compare the options in full →

Getting found

Own The Searches That Come Before A Valuation.

Vendors and landlords search before they call: “estate agents in Bury”, “letting agents near me”, “how much is my house worth Prestwich”. If your agency doesn’t show up, the one that does gets the valuation.

Area guides and location pages. A page for each area you cover, written for people who live there, gives Google a clear reason to show you for searches in that area.

Your Google Business Profile, done properly. The right categories, your branches, photos and a steady flow of reviews. For agents with more than one office, each branch gets its own profile and its own page on the website.

Pages for each service. Sales, lettings, property management and valuations each get their own page, so you can rank for each one instead of one page trying to rank for everything.

Reviews in the right places. Google reviews matter for the map pack. We’ll make it easy for happy vendors, buyers and landlords to leave one.

Results

Built To Bring In Leads. And It Shows.

  • Website
  • Google Ads
  • Vehicle wraps · Yorkshire

Wrapd Studios: Same Budget, Twice The Enquiries.

A different industry, but a business like yours that depends on people getting in touch. After we rebuilt their website around enquiries, Wrapd doubled their conversion rate and halved their cost per enquiry, adding 338 leads compared with the same period the year before. We design your valuation and landlord forms with the same focus.

conversion rate
2×
cost per enquiry
½
leads, year on year
+338
Screenshots of websites we’ve designed and built, including Wrapd Studios, Retail Creations, Helix Create, Legend Executive Chauffeurs, The Lockup, Law-Hire, Hale Events, Paintguard, Brand Works.
Add when you’re ready

A Great Website Is The Start. Then We Bring People To It.

Dan, co-founder of The Marketing Guys
DanDesign, build and SEO
Jordan, co-founder of The Marketing Guys
JordanStrategy, content and Google Ads
Who you’ll work with

Two Specialists. Twenty Years. No Account Managers.

The Marketing Guys is Dan and Jordan. Dan designs and builds every website and looks after the SEO. Jordan handles strategy, content and Google Ads, with ten years in paid search behind him. Twenty years of experience between us, with design, development and marketing under one roof. No middlemen. You deal with us directly.

We’re a Manchester web design team, based in Whitefield, Bury, and most of our work happens over video call. That keeps things quick and fits around a diary full of viewings and valuations.

More about us
Questions

Estate Agent Website Questions, Answered

Anything else, just ask. You’ll get a straight answer from one of us.

With us, £1,000 to start, then from £200 a month for 12 months, so from £3,400 in total. That covers design, build, hosting, care and small changes for the first year, and then the website is yours. The done-for-you option, where we write every page including your area guides, is from £900 on top. There’s no VAT to add.

An honest conversation

Let’s Talk About Winning More Valuations.

No hard sell. Just an honest conversation about your agency, your current website, the agents you compete with and what we’d do differently. You’ll get a clear price. The call is over video, so it fits around your viewings.